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2025 — NOW
Coinbase
The Cash team had one big question: could Coinbase replace your bank? The pieces were already there, just scattered — adding cash, earning on it, spending it. Pulled into one story, they make the case for keeping everything, cash included, on Coinbase.
Direct Deposit lands your paycheck here first. The deposit redesign clears friction on the most important inflow. Earning turns idle cash into an active choice instead of a quiet loss. A debit card closes the loop: money comes in, sits productively, and spends out — all without leaving the platform.
As a product designer on the Cash team, I owned how money moves and lives on Coinbase. I designed individual flows, but always toward the bigger one: the point where Coinbase stops being where you trade and becomes where you bank. The projects that follow are pieces of that.
2022 - 2025
Gemini
Gemini was my first time working in crypto, and I was thrown straight into the fire.
I worked on earning rewards—helping transition users from "Gemini Earn," a TradFi-style program, to staking, which I helped launch for both retail and institutional users. Later, as crypto poured in from external wallets, I designed a universal transfer pattern that handled both crypto and fiat, built to scale with the volume.